Creator gifting · For CPG brands on Shopify
Turn gifting into your hardest-working channel
Goodhaul tracks who posted, who ghosted, and lets you know which creators are worth the next box.
Free template today · App launching this year
↑ the haul board: every gift from selected to posted, in one view.
Enterprise tools price you out. Free tools stop caring after the box ships. Small brands deserve better than both.
Half your gifts turn into posts. Which half?
Did they get it? Did they post? Do we send them more? Every drop, the same questions, and the spreadsheet never answers. The app we're building fixes all three. Shipping on the Shopify App Store later this year:
Every drop today
Boxes leave, data doesn't come back
Addresses collected over DM. Free orders keyed into Shopify by hand. "Did they ever post?" answered by scrolling Instagram at midnight.
Ghosts get gifted again
With no record of who delivered, your best posters get forgotten and your ghosts get another box. The spreadsheet treats them the same.
ROI is a shrug
You know what each drop costs. You have no idea what it returned. That's how gifting budgets get cut right when they're working.
With Goodhaul
Magic gift links
Send one link. The creator picks their variant and drops their address, and a tagged $0 order appears in your Shopify. No DM tennis, no hand-keyed orders.
The haul board
Every gift moves through a simple board: selected, shipped, posted, or ghosted. And when a gift's been quiet too long, Goodhaul nudges so you don't have to remember to.
Know your keepers
Post rates and cost per post, per creator and per drop. Your repeat-worthy creators surface themselves. That's your good haul.
The Gifting Tracker
Know your post rate and cost per post by Friday. The tracker is the spreadsheet version of Goodhaul's system: creator list, gift pipeline, automatic scores, and a counter that tells you which follow-ups are overdue. Free, no strings. We'll email it over.
You'll also get the Goodhaul letter: a short every-other-week note on creator gifting for CPG brands. Unsubscribe anytime.
What your money buys elsewhere
When the app ships, here's the market it ships into. Real published pricing, July 2026. We checked.
50 founding spots
Launching this year on the Shopify App Store. The first 50 brands lock the founding price forever, and it never comes back. Spots are not open yet, so this is the list that gets them first.
or $290/year (two months free)
We'll email you before the 50 spots open, so you get first refusal. The free tracker is on its way in the meantime.
No card, no charge, nothing to cancel. Or just grab the free tracker and watch the build.
Fair questions
Is Goodhaul for me?
If you're a food, beverage, or CPG brand on Shopify gifting (or planning to gift) 10+ creators a month, yes. Below that volume, honestly, our free tracker might be all you need. Start there.
When am I charged?
Not today, and not for a while. Right now there is nothing to buy. Joining the founding list takes an email address, no card, and costs nothing.
When the app is close to launch we'll email that list first and open the 50 spots. That is the point you'd decide whether to put a card down at $29 a month, and billing would only start on the day the app is actually live.
What if you never launch?
Then you've risked nothing at all. There's no card on file, no charge, and nothing to cancel. If we decide not to launch, we'll email the list and say so plainly rather than going quiet.
We publish build progress every other week in the Goodhaul letter, so you can watch it become real before you ever consider spending anything.
Do you find creators for me?
No, on purpose. Between your inbound DMs, your own customers, and discovery marketplaces, finding creators is the solved part. Goodhaul is everything after: the link, the order, the follow-up, the scoreboard, the "who deserves round two."
I already have 200 creators in a spreadsheet. Do I start over?
No. Bring the spreadsheet with you: import your creator list in one CSV upload, history and all. Onboarding takes about ten minutes.
Will creators actually fill out the link?
The link is how they get the box. They pick a variant and type an address, thirty seconds on their phone. It asks less of them than the DM thread it replaces.
What about reviews?
Goodhaul can send a delivery-triggered, FTC-compliant review invitation for your own store: always disclosed, never conditioned on being positive. Gifts become durable social proof, not just 24-hour stories.
When does it launch?
On the Shopify App Store later this year. Founding members and the waitlist hear first, in that order.
Know who deserves the next box
The tracker is free today. The founding price is capped at 50 brands.